Erica Price

Work

Skills

Testimonials

Contact

Erica Price

Work

Skills

Testimonials

Contact

Erica Price

Well hello there

I’m a Principle Product Designer

I’m a Principle Product Designer

As a UX manager at Yum Brands, I bring a bubbly and animated personality to the table, along with a passion for crafting elegant, user-centered designs while teaching my direct reports to thrive. My goal is to cultivate an environment of growth while creating exceptional user experiences that are intuitive, accessible, and efficient to use.

As a UX manager at Yum Brands, I bring a bubbly and animated personality to the table, along with a passion for crafting elegant, user-centered designs while teaching my direct reports to thrive. My goal is to cultivate an environment of growth while creating exceptional user experiences that are intuitive, accessible, and efficient to use.

  • Product Designer with 10 years exp

    Transcript

  • The things that drive me as a Product Designer

    Transcript

  • High level process as a Product Leader

    Transcript

  • On a personal level…here is a bit about me

    Transcript

  • Product Designer with 10 years exp

    Transcript

  • The things that drive me as a Product Designer

    Transcript

  • High level process as a Product Leader

    Transcript

  • On a personal level…here is a bit about me

    Transcript

  • Product Designer with 10 years exp

    Transcript

  • The things that drive me as a Product Designer

    Transcript

  • High level process as a Product Leader

    Transcript

  • On a personal level…here is a bit about me

    Transcript

Work

I have 10 years of diverse experience from military forensics to data management, specializing in complex system integration across all platforms including native applications. My passion for accessibility drives me to educate others.

KFC and Tacobell POS

Read the full study ->

  • Problem

    “My biggest complaint is how rigid my team members have to be in the drive thru. Ordering is a conversation and the POS isn’t flexible to accommodate them ”

    Angela - KFC Manager

  • 😬

  • The solution

    􀉪

    "Very easy, way better then deleteing and adding [the swap from Crunchy taco to supreme]."

    Anthony - TB Service Champion

    “I like seeing the prices - customers always ask for the cheapest option.”

    Maria - KFC Team Member

    Make it a combo happens frequently, this has it right here.

    Irais - TB Service Champion

  • Faster Order Time

    55

    Average Speed Increase

    A sample size of 10+ users will be used to measure the average order of the same task.

  • Benifits

    Team Member Impact: With more efficient processes, users can focus on maintaining the quality of service, ensuring that each order is accurate and meets customer expectations.


    Business Impact: More customers can be served in the same time, leading to

    increased sales.

  • Main activities

    • White Labeling

    • Usability Testing

    • Workshop

    I like the concept of selecting the item to view. This could reduce cognitive load on first action with the ability to access any part the customer might ask to mod

    This idea of only show what is selected could reduce cognitive load. Kind of like finder with a folder structure

    There is simply not enough real estate for something like this.

    I like that we can convey info without reading...but can we rely on that alone?

    👎

    🤔

  • Thanks!

    Read the full study ->

KFC and Tacobell POS

Read the full study

The KFC and Taco Bell POS systems are advanced platforms designed to make the drive-thru ordering process more flexible. As the lead UX designer, I led user research to address the inflexible system that pressured team members to rely on memory for inputting orders. By introducing a dynamic flow, I allowed the system to adapt to consumers’ ordering patterns. This redesign reduced errors, eased team member workload, and improved overall customer satisfaction, making drive-thru operations more efficient and user-friendly.

Problem

“My biggest complaint is how rigid my team members have to be in the drive thru. Ordering is a conversation and the POS isn’t flexible to accommodate them ”

Angela - KFC Manager

😬

The solution

  • 􀉪

    "Very easy, way better then deleteing and adding [the swap from Crunchy taco to supreme]."

    Anthony - TB Service Champion

    “I like seeing the prices - customers always ask for the cheapest option.”

    Maria - KFC Team Member

    Make it a combo happens frequently, this has it right here.

    Irais - TB Service Champion

  • 􀉪

    "Very easy, way better then deleteing and adding [the swap from Crunchy taco to supreme]."

    Anthony - TB Service Champion

    “I like seeing the prices - customers always ask for the cheapest option.”

    Maria - KFC Team Member

    Make it a combo happens frequently, this has it right here.

    Irais - TB Service Champion

Impact

Team Member: With more efficient processes, users can focus on maintaining the quality of service, ensuring that each order is accurate and meets customer expectations.

Business: More customers can be served in the same time, leading to increased sales.

Faster Order Time

55

Average Speed Decrease

A sample size of 10+ users will be used to measure the average order of the same task.

Role

  • Led design efforts, collaborating with a 2 designer and Conducted user research.

  • Coordinated with developers and product managers to ensure alignment.

  • Worked with restaurant operations to validate the solution.

Making Booking a breeze with HelixBooking

Read the full study

Helix Booking is an AI-powered salon management tool that streamlines scheduling and inventory management. As the lead UX designer and product manager, I led user research to create an intuitive interface with smart scheduling and real-time tracking. This tool boosts efficiency, user satisfaction, and operational performance, making it the ideal platform for salon management.

The Solution - Coming 2025

Problem

 “Using Booksy (competitor), I often spend too much time trying to schedule appointments and manage inventory. It feels like I’m constantly jumping between different screens just to complete basic tasks. I need a more efficient way to handle bookings and manage my salon.”

Justin

Barbershop Owner

Success Metrics

Operational Efficiency: Monitor improvements in salon capacity utilization and reduction in appointment gaps.

Adoption Rate: Track the number of salons adopting Helix Booking within the first six months of launch.


Role

  • Developed and maintained a design system for Android and iOS.

  • Collaborated with developers on seamless token integration

  • Oversaw the UX of key features, focusing on ease of use for salon owners and clients.

Skills

I bring a strategic, human-centered approach to UX design, informed by validated problems and business feasibility. My skills include accessibility, process documentation, and mentorship to create products that work seamlessly for all users.

Skills

I bring a strategic, human-centered approach to UX design, informed by validated problems and business feasibility. My skills include accessibility, process documentation, and mentorship to create products that work seamlessly for all users.

Skills

I bring a strategic, human-centered approach to UX design, informed by validated problems and business feasibility. My skills include accessibility, process documentation, and mentorship to create products that work seamlessly for all users.

Strategy & Direction

Advocate for Balance. To advise scalable, human-centered decisions accurately, I will always shape solutions based on validated problems, human behavior, and business feasibility.

Accessibility

Design inclusively. UX is NOT self-expression. It's about your audience and their circumstance. The goal is to mimic/ predict user's factors, behaviors, and psychology. No matter their situation.

Process & Documentation

Communicate to all. I'm a big believer that a strong process has regular documentation. It serves as a reference, giving context to the product's lifespan from the initial concept to the current iteration. All while showing the value of our role.

Mentorship

Watch others grow. Helping my team understand best practices and teaching them how to make it work for their struggles is only half the battle in a company. Often, I educate other departments and teams on the importance of UX and how they can apply it to the team to make a kick-butt product together.

Testimonials

I brings positivity and professionalism to her team, along with a strong passion for accessibility design and expertise in modern tooling.

Testimonials

I brings positivity and professionalism to her team, along with a strong passion for accessibility design and expertise in modern tooling.

Testimonials

I brings positivity and professionalism to her team, along with a strong passion for accessibility design and expertise in modern tooling.

Ryan Wilson

Principle UX Consultant

Erica is a phenomenal person to have on your team. She is professional, driven, and very knowledgeable in UX and Product Design. She has a strong passion for accessibility (a11y) design. And she is an advocate for modern tooling and is my go-to when I have a question about Figma and unmoderated user-testing tools.


Erica brings a peppy, happy nature to the team and always looks on the bright side of things. That said, she is also a realist, is willing to speak truth to power, and tell it like it is. She is absolutely great with clients and understands how to best communicate her product recommendations.


I highly recommend Erica for any senior-level roles in UX or product design.

Jef Lippiatt

Senior Accessibility UX Designer + Podcast Host

Erica is, without question, one of the most positive professionals I’ve worked with throughout my career. Erica enjoys learning and is very passionate about discovering new tools and processes to improve her work. She proactively asks for feedback and enjoys collaboration. Erica does not shy away from complex design challenges and the outcomes reflect her effort and impact.