I’m a Principal Product Designer

I’m a Principal Product Designer

As a Principal Product Designer at Yum Brands, I bring 10 years of diverse experience, from military forensics to data management, specializing in complex system integration across all platforms, including native applications. I lead with energy and empathy, mentoring my team to create designs that are both beautiful and functional. With a strong track record of delivering user-centered solutions for brands like KFC and Taco Bell, I focus on aligning design with business goals. My passion for accessibility drives me to ensure that every experience is intuitive, inclusive, and impactful.

As a Principal Product Designer at Yum Brands, I bring 10 years of diverse experience, from military forensics to data management, specializing in complex system integration across all platforms, including native applications. I lead with energy and empathy, mentoring my team to create designs that are both beautiful and functional. With a strong track record of delivering user-centered solutions for brands like KFC and Taco Bell, I focus on aligning design with business goals. My passion for accessibility drives me to ensure that every experience is intuitive, inclusive, and impactful.

Case Studies

I have 10 years of diverse experience from military forensics to data management, specializing in complex system integration across all platforms including native applications. My passion for accessibility drives me to educate others.

KFC and Tacobell POS

KFC and Tacobell POS

The KFC and Taco Bell POS systems are advanced platforms designed to make the drive-thru ordering process more flexible. As the lead UX designer, I led user research to address the inflexible system that pressured team members to rely on memory for inputting orders. By introducing a dynamic flow, I allowed the system to adapt to consumers’ ordering patterns. This redesign reduced errors, eased team member workload, and improved overall customer satisfaction, making drive-thru operations more efficient and user-friendly.

Problem

“My biggest complaint is how rigid my team members have to be in the drive thru. Ordering is a conversation and the POS isn’t flexible to accommodate them ”

Angela - KFC Manager

😬

The solution

Impact

Team Member: With more efficient processes, users can focus on maintaining the quality of service, ensuring that each order is accurate and meets customer expectations.

Business: More customers can be served in the same time, leading to increased sales.

Faster Order Time

55

Average Speed Decrease

A sample size of 10+ users will be used to measure the average order of the same task.

Role

  • Led design efforts, collaborating with a 2 designer and Conducted user research.

  • Coordinated with developers and product managers to ensure alignment.

  • Worked with restaurant operations to validate the solution.

Making Booking a breeze with HelixBooking

Helix Booking is an AI-powered salon management tool that streamlines scheduling and inventory management. As the lead UX designer and product manager, I led user research to create an intuitive interface with smart scheduling and real-time tracking. This tool boosts efficiency, user satisfaction, and operational performance, making it the ideal platform for salon management.

The Solution - Coming 2025

Problem

 “Using Booksy (competitor), I often spend too much time trying to schedule appointments and manage inventory. It feels like I’m constantly jumping between different screens just to complete basic tasks. I need a more efficient way to handle bookings and manage my salon.”

Justin

Barbershop Owner

Success Metrics

Operational Efficiency: Monitor improvements in salon capacity utilization and reduction in appointment gaps.

Adoption Rate: Track the number of salons adopting Helix Booking within the first six months of launch.


Role

  • Developed and maintained a design system for Android and iOS.

  • Collaborated with developers on seamless token integration

  • Oversaw the UX of key features, focusing on ease of use for salon owners and clients.

Contributions

I teach live UX/UI courses at memorisely, create async video content, and speak at conferences on topics like accessibility and UX/AI, enriching the industry through education and thought leadership.

Live Bootcamp Teacher

I teach various live classes at Memorisy, covering topics like UX research, UX/UI for beginners, advanced Figma for UI design, and more.

Educational Creator

As an educator on our platform, I specialize in teaching courses on native app design and accessibility. I am also responsible for creating the curriculum and providing asynchronous education.

Conference Speaker

In 2024, I spoke at the AHFE International Conference in Paris, France, alongside my co-author Ryan Wilson, on the topic of advocating for accessibility in business.

Conference: AHFE International

Published on: AHFE Open Access

Contributions

I teach live UX/UI courses at memorisely, create async video content, and speak at conferences on topics like accessibility and UX/AI, enriching the industry through education and thought leadership.

Live Bootcamp Teacher

I teach various live classes at Memorisy, covering topics like UX research, UX/UI for beginners, advanced Figma for UI design, and more.

Educational Creator

As an educator on our platform, I specialize in teaching courses on native app design and accessibility. I am also responsible for creating the curriculum and providing asynchronous education.

Conference Speaker

In 2024, I spoke at the AHFE International Conference in Paris, France, alongside my co-author Ryan Wilson, on the topic of advocating for accessibility in business.

Conference: AHFE International

Published on: AHFE Open Access

Contributions

I teach live UX/UI courses at memorisely, create async video content, and speak at conferences on topics like accessibility and UX/AI, enriching the industry through education and thought leadership.

Live Bootcamp Teacher

I teach various live classes at Memorisy, covering topics like UX research, UX/UI for beginners, advanced Figma for UI design, and more.

Educational Creator

As an educator on our platform, I specialize in teaching courses on native app design and accessibility. I am also responsible for creating the curriculum and providing asynchronous education.

Conference Speaker

In 2024, I spoke at the AHFE International Conference in Paris, France, alongside my co-author Ryan Wilson, on the topic of advocating for accessibility in business.

Conference: AHFE International

Published on: AHFE Open Access

Skills

I bring a strategic, human-centered approach to UX design, informed by validated problems and business feasibility. My skills include accessibility, process documentation, and mentorship to create products that work seamlessly for all users.

Skills

I bring a strategic, human-centered approach to UX design, informed by validated problems and business feasibility. My skills include accessibility, process documentation, and mentorship to create products that work seamlessly for all users.

Skills

I bring a strategic, human-centered approach to UX design, informed by validated problems and business feasibility. My skills include accessibility, process documentation, and mentorship to create products that work seamlessly for all users.

Strategy & Direction

Advocate for Balance. To advise scalable, human-centered decisions accurately, I will always shape solutions based on validated problems, human behavior, and business feasibility.

Accessibility

Design inclusively. UX is NOT self-expression. It's about your audience and their circumstance. The goal is to mimic/ predict user's factors, behaviors, and psychology. No matter their situation.

Process & Documentation

Communicate to all. I'm a big believer that a strong process has regular documentation. It serves as a reference, giving context to the product's lifespan from the initial concept to the current iteration. All while showing the value of our role.

Mentorship

Watch others grow. Helping my team understand best practices and teaching them how to make it work for their struggles is only half the battle in a company. Often, I educate other departments and teams on the importance of UX and how they can apply it to the team to make a kick-butt product together.

Testimonials

I brings positivity and professionalism to her team, along with a strong passion for accessibility design and expertise in modern tooling.

Testimonials

I brings positivity and professionalism to her team, along with a strong passion for accessibility design and expertise in modern tooling.

Testimonials

I brings positivity and professionalism to her team, along with a strong passion for accessibility design and expertise in modern tooling.

Bri Dorgan

Senior UX Researcher

I have been very lucky to be on Erica's team at Yum! Brands. I admire her so much as a design leader, a professional, and a person, and I can honestly say that what I have learned from her has transformed my career in product design. If you're looking for a visionary leader with infectious energy, product design/ UX/UI guru, true team player and genuine soul, Erica is your girl!

Erica is a dynamic design leader with an unmatched enthusiasm for and deep knowledge of the field. Our team had been struggling to build UX maturity, find our voice within our product teams, and set ourselves up for success when it came to getting clear requirements and UX roadmaps. Erica stepped in and took it upon herself to become fluent in product management, working alongside our product teams to build processes for writing UX requirements and tickets, getting UX ahead of dev in sprint planning, managing our UX work in Jira, evangelizing our process, and building trust in the UX team. At the same time, she was still wearing her Principal UX Designer hat, managing her own workload and still somehow always finding time to jump in and help if another team member was stuck on a design problem (and was always able to give advice that was spot on, on top of that!)

As a professional, Erica is true blue. She is always direct yet kind, a clear communicator, organized, and extremely dependable. If Erica is on a project, you can trust that she will always finish it on time and to the best of her ability. She is a motivator who brings people along in her vision.

As a person, Erica has been a joy to get to know both at work and outside of work. She is an incredible person who anyone would be lucky to know and who I'm proud to call a good friend. Her presence is always uplifting and inspiring.

Erica would be an asset to absolutely any team she joins and I wholeheartedly recommend without hesitation!

Ryan Wilson

Principle UX Consultant

Erica is a phenomenal person to have on your team. She is professional, driven, and very knowledgeable in UX and Product Design. She has a strong passion for accessibility (a11y) design. And she is an advocate for modern tooling and is my go-to when I have a question about Figma and unmoderated user-testing tools.


Erica brings a peppy, happy nature to the team and always looks on the bright side of things. That said, she is also a realist, is willing to speak truth to power, and tell it like it is. She is absolutely great with clients and understands how to best communicate her product recommendations.


I highly recommend Erica for any senior-level roles in UX or product design.

Jef Lippiatt

Senior Accessibility UX Designer + Podcast Host

Erica is, without question, one of the most positive professionals I’ve worked with throughout my career. Erica enjoys learning and is very passionate about discovering new tools and processes to improve her work. She proactively asks for feedback and enjoys collaboration. Erica does not shy away from complex design challenges and the outcomes reflect her effort and impact.